Living St. Louis
I Am St. Louis: Annie Malone
Clip: Season 2026 Episode 3 | 1m 20sVideo has Closed Captions
Annie Malone built her legacy in St. Louis, where she founded a nationally successful beauty empire.
Annie Malone built her legacy in St. Louis, where she founded a nationally successful beauty empire and became one of the city’s most influential Black philanthropists and community leaders in the early 20th century.
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Living St. Louis is a local public television program presented by Nine PBS
Support for Living St. Louis is provided by the Betsy & Thomas Patterson Foundation.
Living St. Louis
I Am St. Louis: Annie Malone
Clip: Season 2026 Episode 3 | 1m 20sVideo has Closed Captions
Annie Malone built her legacy in St. Louis, where she founded a nationally successful beauty empire and became one of the city’s most influential Black philanthropists and community leaders in the early 20th century.
Problems playing video? | Closed Captioning Feedback
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Learn Moreabout PBS online sponsorship- I'm Veronica Mohesky, and I'm here with Jody Sowell, president of the Missouri Historical Society.
And today we're talking about a St.
Louisan who started a beauty empire.
That's right.
You know, St.
Louis could introduce itself.
It might say, "I am the place where one of the country's first black female millionaires made her riches."
That's the story of Annie Malone.
Annie Malone develops a hair care product that doesn't have some of the same harsh chemicals for African-American women's hair that most products of the day had.
And from there, she built a beauty empire.
At one time, she has hired 75,000 people around the globe to sell and make her products.
She opened Poro College in 1918 in the Ville neighborhood to train people to sell and make those products.
And she's also one of the country's biggest philanthropists of her time.
And what's Annie Malone's legacy in St.
Louis?
Yeah, you know, Annie Malone started Orphan's Home that is now named in her honor.
And you might still go to the Annie Malone parade, but really, I think it's her legacy as an inspiration for entrepreneurs today.
Here's a woman who faced all sorts of discrimination, but built a business that many of us would be envious of today.
Absolutely.
What an incredible story.
Thank you, Jody.
Sure.
♪♪
Video has Closed Captions
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Living St. Louis is a local public television program presented by Nine PBS
Support for Living St. Louis is provided by the Betsy & Thomas Patterson Foundation.














